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Exeter Chiefs set to drop their Native American-style brand regardless of delaying ultimate determination

Exeter set to drop their Native American-style brand regardless of delaying ultimate determination till subsequent month for additional talks – however the Devon membership will stay the Chiefs

  • The Nationwide Congress of American Indians labelled the brand ‘dangerous’
  • The membership canvassed the opinion of their 700-strong membership on Thursday
  • Exeter insist the highest membership in Devon have been generally known as the ‘Chiefs’ since 1900s


Exeter are extremely more likely to ditch their Native American-style brand after ‘overwhelming’ help for change from their members – however will maintain their ‘Chiefs’ identify.

The Devon aspect have come beneath stress to ditch their branding, dominated by a head-dressed Chief, which the Nationwide Congress of American Indians labelled ‘dangerous’.

On Wednesday night time, on the membership’s AGM, they canvassed the opinion of their 700-strong membership so as to inform a board determination.

Exeter Chiefs mentioned their Native American-style brand with 700-strong membership

And Sportsmail has discovered that whereas there was certainly not unanimity among the many membership, the ‘overwhelming’ view, based on sources, was that they need to alter their brand.

Exeter have all the time maintained they’re referred to as ‘Chiefs’ as that has been the identify given to the highest aspect in Devon because the 1900s, in order that moniker will keep.

Whereas a re-brand is now inevitable, the board – headed up by proprietor Tony Rowe – need extra time to make an knowledgeable determination earlier than one other assembly in December.

The club decided to retire their ‘Big Chief’ mascot as a ‘mark of respect' last year

The membership determined to retire their ‘Massive Chief’ mascot as a ‘mark of respect’ final 12 months

Exeter have been inspired by stress teams to align themselves with Iron Age chiefs, particularly the Dumnonii tribe who lived in Devon and Cornwall as much as the early Saxon interval, however might wish to seek the advice of specialists first to grasp its historical past.

It’s understood they wish to keep away from dashing right into a re-branding, a course of that can price them at the least a five-figure sum, solely to run into comparable perceptions of ‘appropriation’ sooner or later which could spark one other row.

A membership assertion learn: ‘After consulting and listening in depth to the membership of Exeter Rugby Membership at Wednesday’s Annual Common Assembly, the Board of Administrators will now go away and additional seek the advice of with its stakeholders, companions {and professional} advisors to resolve what the membership will do subsequent by way of the membership’s branding.’

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