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Exeter Chiefs: Premiership membership to have additional talks over Native American branding

Exeter say they’ve been often known as the ‘Chiefs’ because the early 1900s and have used Native American imagery on their branding since 1999

Exeter Chiefs are to have additional talks over the membership’s controversial Native American branding.

The branding was mentioned on the twice English champions’ annual assembly on Wednesday evening, after which the membership’s board mentioned the matter.

Native American imagery has been utilized by Exeter because the late Nineteen Nineties however have confronted opposition in recent times.

Earlier this month the Nationwide Congress of American Indians urged Exeter to change their branding.

A membership assertion stated: “After consulting and listening in depth to the membership of Exeter Rugby Membership at Wednesday’s Annual Normal Assembly, the Board of Administrators will now go away and additional seek the advice of with its stakeholders, companions {and professional} advisors to determine what the membership will do subsequent when it comes to the membership’s branding.

“The board can be assembly inside the subsequent few weeks to decide.”

‘Dehumanising stereotypes’

Exeter's former mascot 'Big Chief'
Exeter’s mascot ‘Large Chief’ was dropped by the membership in July 2020 following objections by supporters

Stress has mounted on the Chiefs for a while after a referred to as for the membership to alter their imagery.

In July 2020 the membership dropped their mascot ‘Big Chief’ however determined to maintain their emblem of a Native American whereas additionally maintaining branding inside the bottom such because the ‘Wigwam Bar’.

“Native ‘themed’ mascot imagery and the dehumanising stereotypes it perpetuates should go,” Dante Desiderio, the NCAI’s chief government, stated final month.

Final month Wasps discouraged Exeter fans from wearing Native American-style headdresses to their Premiership sport on the Coventry Constructing Society Enviornment.

In the US, Washington’s American soccer crew selected to drop their controversial Redskins name and logo, whereas Cleveland’s baseball crew has changed its name from the Indians to the Guardians.

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